Real-World Evidence

The 2026 Pillar Guide

Real-World Evidence: The 2026 Guide

14 to 15 October 2026Hampton Inn by Hilton, Boston Seaport, USA

Real-world evidence (RWE) is the clinical evidence about a medical product’s use, benefits and risks, drawn from real-world data generated outside conventional randomized trials.

This guide covers what RWE is, how it is used, where the data comes from, and the companies and methods shaping it, ahead of RWE Connect 2026 in Boston.

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    150+Attendees
    60%Director / VP and Above
    40+Speakers
    200+Meetings Facilitated

    The definition

    What Is Real-World Evidence?

    Real-world evidence is the clinical evidence regarding the use, benefits and risks of a medical product, generated by analysing real-world data: information collected outside controlled trials, from electronic health records, claims, registries, devices and more.

    RWE has moved from the margins to the centre of drug development and healthcare decision-making. Under the FDA real-world evidence framework, established through the 21st Century Cures Act, it now informs regulatory, payer and clinical decisions worldwide.

    Clearing it up

    Real-World Data vs Real-World Evidence

    The two terms are often used interchangeably, but they are not the same thing. One is the input, the other is the conclusion.

    Real-World Data (RWD)

    • The raw inputs
    • EHR, claims, registries, wearables
    • Collected during routine care
    • Describes what happened

    Real-World Evidence (RWE)

    • The analysed output
    • Derived from studying RWD
    • Answers a clinical or economic question
    • Informs a decision

    Applications

    How Real-World Evidence Is Used

    Real-world evidence supports decisions across the product lifecycle, from regulators to payers to the clinic.

    Regulatory Decisions
    Supporting approvals, label expansions and post-marketing commitments under the FDA RWE framework.
    HEOR & Market Access
    Demonstrating value and outcomes to payers and HTA bodies.
    Safety & Pharmacovigilance
    Detecting and monitoring safety signals across large populations.
    Comparative Effectiveness
    Comparing treatments as they perform in real clinical practice.
    Trial Design & External Controls
    Building external control arms and pragmatic trial designs.
    Commercial & Launch
    Understanding uptake, adherence and unmet need in the market.

    Where the data comes from

    The Sources Behind Real-World Data

    Real-world evidence is only as strong as the data underneath it. These are the main sources.

    Electronic Health Records
    Diagnoses, labs, vitals, medications and clinician notes from care settings.
    Administrative Claims
    Billing activity across large insured populations.
    Disease & Product Registries
    Curated cohorts followed over time for a condition or therapy.
    Tokenized & Linked Data
    Privacy-preserving linkage that connects a patient across sources.
    Genomic & Molecular
    Sequencing and biomarker data tied to clinical records.
    Patient-Generated & Wearable
    PROs, apps and connected devices capturing data outside the clinic.

    See real-world data companies

    The state of the field

    The State of Real-World Evidence in 2026

    Real-world evidence is maturing fast, from a supporting role to a central one. These are the forces defining the field in 2026, and the themes RWE Connect brings together.

    Regulatory MomentumThe FDA framework maturing, with regulators worldwide building their own RWE guidance.
    Generative AI in EvidenceLLMs and machine learning speeding cohort building, analysis and unstructured-data extraction.
    Tokenization & LinkagePrivacy-preserving linkage connecting patients across EHR, claims and labs.
    RWE in HTA & Payer DecisionsPayers and HTA bodies increasingly relying on real-world outcomes.
    Decentralized & Patient-Generated DataWearables, apps and remote monitoring extending data beyond the clinic.
    Transparency & ReproducibilityPre-registration and documented provenance becoming the standard for credible RWE.

    Who is in the room

    Who Attends RWE Connect 2026

    A senior, focused audience of the people who generate and apply real-world evidence.

    60%Director / VP and Above
    Director / VP and AboveOther senior roles
    RWE & Real-World Data26%
    HEOR & Market Access22%
    Data Science & AI16%
    Clinical & Medical Affairs14%
    Regulatory, Payer & Policy12%
    Research, Academia & Startups10%

    Seniority is confirmed: 150+ attendees, around 60% at Director or VP level and above. The functional mix shown is indicative; confirmed registration splits are shared with sponsors from the live delegate list.

    Glossary

    Key Real-World Evidence Terms

    Real-World Data (RWD)Health data collected outside controlled trials, during routine care and daily life.
    Real-World Evidence (RWE)The clinical or economic evidence derived from analysing real-world data.
    HEORHealth economics and outcomes research: the study of the value and outcomes of care.
    Pragmatic TrialA trial run under routine-care conditions rather than a tightly controlled setting.
    External Control ArmA comparator group built from real-world or historical data instead of randomization.
    TokenizationPrivacy-preserving linkage that connects one patient across separate datasets.

    Sponsor RWE Connect 2026

    Meet the Real-World Evidence Buyers in Boston

    RWE Connect 2026 brings 150+ real-world evidence, HEOR and data leaders together, around 60% at Director or VP level and above. Sponsors reach them directly.

    Reach the BuyersRWE, HEOR and data science leaders evaluating the partners and platforms behind their evidence.
    Pre-Scheduled 1:1 MeetingsName the buyers you want; the Partnering Lounge books the meetings before the doors open.
    Demos and SpeakingShow your platform and expertise to the people who deploy them.

    RWE Connect 2026

    Get the 2026 RWE Pipeline Report

    The people, data and methods shaping real-world evidence, in one download. See the landscape ahead of two days in Boston.

    • The 2026 RWE vendor and data landscape
    • Where the field is heading
    • How to take part in RWE Connect 2026

    Interested in sponsoring? See sponsorship options

    Get the RWE Pipeline Report 2026
    Instant download. Three fields.

      Free. Instant download. No obligation.

      Real-World Evidence: Common Questions

      What is real-world evidence?

      Real-world evidence (RWE) is the clinical evidence about the use, benefits and risks of a medical product, generated by analysing real-world data collected outside conventional randomized controlled trials.

      What is the difference between real-world data and real-world evidence?

      Real-world data (RWD) is the raw information collected during routine care and daily life, such as electronic health records, claims and registries. Real-world evidence is the analysed output: the clinical or economic conclusions derived from studying that data.

      How is real-world evidence used in regulatory decisions?

      Under the FDA real-world evidence framework, established through the 21st Century Cures Act, RWE can support certain regulatory decisions including label expansions and post-approval safety commitments, alongside its wide use in HEOR, market access and pharmacovigilance.

      What data sources are used for real-world evidence?

      Electronic health records, administrative claims, disease and product registries, tokenized and linked data, genomic and molecular data, and patient-generated and wearable data.

      Is real-world evidence accepted by the FDA?

      Yes. The FDA maintains a formal real-world evidence framework and has used RWE to support regulatory decisions. Acceptance depends on the quality, relevance and reliability of the underlying data and study design.

      What is RWE Connect 2026?

      RWE Connect 2026 is a two-day real-world evidence summit in Boston bringing together the RWE, HEOR, data and analytics leaders who generate and apply real-world evidence, with 40+ speakers and 150+ attendees.

      When and where is RWE Connect 2026?

      14 to 15 October 2026 at the Hampton Inn by Hilton, Boston Seaport District, Boston, MA.

      What is the FDA real-world evidence framework?

      A formal FDA program, established through the 21st Century Cures Act, that sets out how real-world evidence can support regulatory decisions, including guidance on data standards, study design and reliability.

      What are common real-world evidence study designs?

      Observational cohort studies, external control arms, target trial emulation, pragmatic trials, and comparative-effectiveness analyses using methods such as propensity-score matching.

      Is real-world evidence the same as a clinical trial?

      No. Randomized trials are controlled experiments, while real-world evidence is generated from data collected during routine care. They are complementary, and RWE can support or extend trial findings.

      What are the limitations of real-world evidence?

      Potential confounding, data-quality gaps, missing information and selection bias. Strong study design, transparency and validation are used to mitigate them.

      How is the quality of real-world evidence assessed?

      By the relevance and reliability of the underlying data, the rigor and transparency of the study design, and the reproducibility of the analysis, in line with FDA and HTA expectations.

      Join the Movement. Shape the Future.

      Be part of a community that’s redefining how the world measures healthcare impact.

      Join us at RWE Connect 2026
      where data meets decisions.

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