RWE Solutions · HEOR
HEOR Consulting: Health Economics and Outcomes Research
Health economics and outcomes research (HEOR) turns real-world evidence into the value story that payers, HTA bodies and health systems need in order to say yes.
Meet the HEOR consultancies, and the teams that commission them, at RWE Connect 2026 in Boston.
No public pricing. Enquiry-led, no obligation.
Capabilities
What HEOR Consulting Delivers
HEOR consultancies build the economic and outcomes evidence that turns a therapy into a fundable one.
How it works
The HEOR Evidence Journey
From a payer question to a reimbursement decision, HEOR connects the dots.
Why now
Why HEOR Matters Now
Economic evidence has moved from nice-to-have to non-negotiable.
The concepts
Key HEOR Concepts Explained
A handful of concepts underpin almost every HEOR analysis. Here is the plain-English version.
In practice
HEOR in Practice
A simplified example shows how a cost-effectiveness analysis comes together. It is illustrative, not a specific study.
Turning real-world data into a defensible value story is exactly what the HEOR teams at RWE Connect 2026 do.
Clearing it up
HEOR vs Market Access
The two are often confused. HEOR builds the evidence; market access uses it.
HEOR
- Generates the economic evidence
- Models cost-effectiveness and budget impact
- Answers: is it good value?
- Builds the value story
Market Access
- Turns evidence into reimbursement
- Pricing, HTA and payer strategy
- Answers: how do we get paid?
- Delivers the value story
See market access consulting for the next step after HEOR.
Who is in the room
Attendee Breakdown
A senior, focused audience of the buyers who commission and act on HEOR.
Seniority is confirmed: 150+ attendees, around 60% at Director or VP level and above. The functional mix shown is indicative; confirmed registration splits are shared with sponsors from the live delegate list.
Why sponsor
Meet the Teams That Commission HEOR
RWE Connect 2026
Put Your HEOR Practice in Front of the Room
150+ real-world evidence and market-access buyers, around 60% at Director or VP level and above, over two days in Boston. Request the prospectus and the team replies within one business day.
- Exhibition space and capability showcases
- Speaking and panel opportunities
- Pre-scheduled 1:1 meetings with the buyers you name
No public pricing. Enquiry-led, no obligation.
HEOR Consulting: Common Questions
What is HEOR?
Health economics and outcomes research (HEOR) is the discipline that measures the value, costs and outcomes of treatments to inform payer, HTA and clinical decisions.
What does an HEOR consultancy do?
HEOR consultancies deliver cost-effectiveness and budget-impact modeling, burden-of-illness studies, payer value dossiers, evidence synthesis and patient-reported outcomes strategy.
How does HEOR relate to real-world evidence?
Real-world evidence is a primary input to HEOR. Real-world data feeds the economic models, comparative analyses and value stories that HEOR teams build for payers and HTA bodies.
What is a cost-effectiveness analysis?
A method that compares the costs and health outcomes of treatments, often expressed as cost per quality-adjusted life year (the incremental cost-effectiveness ratio, or ICER).
Which HEOR companies are at RWE Connect 2026?
Confirmed sponsors to date span data and analytics providers including Truveta, Magnolia, Forian and Arcadia. The agenda features HEOR and market-access sessions with 40+ speakers.
Can my HEOR company exhibit or sponsor?
Yes. Request the prospectus for exhibition, speaking and pre-scheduled 1:1 meeting options; pricing is shared on enquiry.
What is an ICER?
The incremental cost-effectiveness ratio: the additional cost of a therapy divided by the additional health benefit, often expressed as cost per quality-adjusted life year (QALY).
What is a QALY?
A quality-adjusted life year is a measure that combines length of life and quality of life into a single number, used in cost-effectiveness analysis.
What is the difference between HEOR and market access?
HEOR generates the economic and outcomes evidence; market access uses that evidence to secure pricing and reimbursement. They work hand in hand.
When and where is RWE Connect 2026?
14 to 15 October 2026 at the Hampton Inn by Hilton, Boston Seaport District, Boston, MA.
How much does HEOR consulting cost?
It varies with scope, from a single economic model or review to a full HTA program. Cost is best weighed against the value of the access or reimbursement decision it supports.
When should you engage an HEOR consultant?
When you have a new evidence need, a regulatory or HTA submission, a capability gap, complex methods, or a need to move quickly with specialist skills.
